NPS Leads Bangladesh towards Payment Gateway Solutions

With formation of National Payment Switch (NPS) before a year or two, banks and Payza Bangladesh have taken right steps towards the payment gateway solutions for export and outsourcing industries of Bangladesh.

Moreover, Payza Bangladesh has served online businesses looking for bespoken payment solutions in the Bangladeshi environment in beautiful and cost-effective ways.

Before a year or two, banks in Bangladesh had unveiled National Payment Switch (NPS) platform in order to bring debit and credit card payments in mainstream and merge other payment options in a single route. Thus, Bangladeshi users can topple their bank accounts, M-Commerce accounts, etc. through multiple ways.

Similarly, citizens in Bangladesh can withdraw same money using their debit or credit cards in ATM or can pay money online against the option of Internet transfer or say e-transfer for online shopping payment in Bangladesh as well as anywhere across the world with valid permissions/accounts.

Ultimate Benefits

Under NPS network, transaction cost would be negligible against the charges incurred by Visa, Amex, or Master card networks. This is the most wanted demand of relatively poor Bangladeshis since long. For them NPS are a blessing where they are secure, law abided, yet the cheapest at transaction fees, incurred by national and international rival services.

In the beginning only three banks, Dutch-Bangla, Pubali and Southeast Bank, were participated. However, as soon as Payza Bangladesh has declared its role in this network, other banks rushed and joined network to expand the reach. The ultimate benefits of NPS to government are easy access of funds, increase in tax revenue through transparency, and increased money flow in Bangladeshi economy.

Role of Payza Bangladesh

Payza is loaded with outstanding ‘payment gateway solution’ tools such as

•  Currency exchange
•  Fraud screening
•  Dispute resolutions
•  Global payouts
•  Disbursements
•  E-wallet
•  Virtual terminal
•  Recurring billing
•  eCheck processing 

At one hand, toppling the money through physical ways is quite easy, as you need to open online account and deposit money through bank desks in your nearby valid banks. You will have instant access of money without passing through daunting bank account opening procedure even in any unknown territory of Bangladesh.

At other hand, you can use these deposited money for any purpose of payment using M-Commerce, e-commerce, or S-commerce routes. In the same way, you can receive payment in foreign currency from foreign countries with the least charges offered by open market and in quick as well as secure ways.

Therefore, such excellent services of Payza Bangladesh have added fuel in the growth of outsourcing industry flourishing in Bangladesh and export house exploring unknown regions and market across the world.

Moreover, Payza has collaborated with the most of the leading banks of Bangladesh like Bank Asia to execute OPGSP payment and used Bangladesh Electronic Funds Transfer Network (BEFTN) facilities organized by the Bangladesh Bank- sectors in order to ease the lives of numerous freelancers and IT outsourcing companies to work with any client coming from any country of the world. As Payza has made possible to accept payments in any currency, as it offers the wide range of currency support and has presence in more than 190 countries of the planet Earth.

Social Media & Online Shopping in Bangladesh

Bangladeshi entrepreneurs are facing many challenges while establishing their own independent online shopping websites. Against these, social media networking sites like Facebook offers cheaper and more viable alternatives for them. Thus, social media have boosted the online shopping trends in the Bangladesh at initial stage and now e-commerce stores are following the trends and establishing full-fledged stores.

In recent past, Bangladesh was a country of deprivation in terms of modern technologies and affluent lifestyles. It was blessed by its unstable political and scanty natural resources against the dense population.

After 2007, gradually scenario has changed due to penetrations of ICT, proliferation of mobility, and initiatives of government as well as some entrepreneurs. Now, Bangladeshis are enjoying broadband connections, mobile Internet access through 3G/4G technologies, Internet banking, credit/debit card payment, bKash, and Payza Bangladesh like secure payment gateways for local and international money transactions.

Role of Social Media – Facebook
Besides these advancements, popularity of Facebook in Bangladesh has added more advantages for online shoppers as well as online business entrepreneurs. Facebook has offered the cheapest alternative for the online shopping store startups and it was started with clothing items including traditional dresses like Salwar Kameez, Sari, etc. No doubt, there were women entrepreneurs at first place who were running home based boutiques.

Practical Examples
If you look at the practical examples, the first name comes is of Safwan Rizvi of Hardstyle Revolution brand, as she is enjoying approx 15K customer support through Facebook page initially and now through her own website. She has achieved such popularity within the shortest span of three years.

Another woman entrepreneur who had recognized the immense potential of Facebook pages was the owner of Style World, as she had started her journey from 2005 through Facebook, and had captured customers beyond the country borders. Therefore, you can find more than 600K likes on her Facebook fan page of her business Style World.

The story similar to it was that of Andeem, which is an established fashion brand in Banani enjoying its own flagship store. The Andeem was a brainchild of Eemam Ahmed and; Farah Deeba, which had started on the Facebook initially, and eventually turned in to the reputed brick as well as online shopping destination for Bangladeshis. Thus, Facebook is playing vital role in providing a feasible and viable platform for the female designer as well as other female entrepreneurs for quick and reliable exposure.

Reasons Behind
Social media or social networking sites like Facebook, Twitter, LinkedIn, etc. are providing different opportunities for businesses to augment their brand and create an online reputation through transparent communication with their potential audience/customers. For instance, creating Facebook business page cost nil against establishing a website or a physical store. Administrative or overhead cost of online venture through Facebook page is nothing unless you hire one or two fellows to manage the day-to-day affairs and SMO campaign.

Moreover, Facebook page bring transparency and live dialogue between the business and audience through freedom of expression, as anyone can express her experiences with brand and show likeness or dis-likeness through comments, Like button, or sharing the post placed on the Facebook account. Recently, Facebook has taken some initiations to provide payment and other options through its paid services using online and other standard payment methods.

Review of Value-Added Features of Payment Gateways

Sometime being the online merchants, we don’t know many value added features of payment gateways. If we thoroughly study them, we can make our life easy and end-user experiences robust. Therefore, Payza in Bangladesh is the right choice for Bangladeshi e-commerce if you know it well.

Starting an e-commerce venture online is not much easy in comparison to establishing brick-and-mortar units in real world. Your exercise begins with finding good e-commerce web development partner and sharing your marketing strategies with the web development company.

E-commerce developers will share their daises with you for selection of technologies, research on your target audience, features and functionality needed for your e-commerce, shopping cart integration, payment gateway integration, in-site search engine integration, and so many aspects related to your e-commerce development.

Besides these, your staff has to draw planning for order management, shipping management, warehouse management, support services, etc. to implement them once the product unveils. Fundamentally, we do all those exercises in order to grab money from our targeted audience. Therefore, we bring visitors on our door once, show our offering through a short or long journey. Finally, excite them to buy our products or services depicted on our e-commerce storefront.

Hence, we reach at our final aim, to grab money, only when our shoppers click or tap the door of payment gateway by unveiling their payment details and finishing checkout process. In short, we can say that our money is where the payment gateway is. Therefore, the importance of the selection of payment gateway can’t be diluted anyhow.

What is payment gateway in fact?

It is a process or programming module that facilitates us to connect our website or say shopping cart with valid merchant account at a processing bank. This way our shoppers can purchase goods/products/services on virtual spaces, without handing over any case, in any physical form.

Which characteristics do you expect from a good payment gateway?

If you want to select the most appropriate payment gateway for your online storefront, some knowledge about your ideal payment gateway is essential and should have some comparative insights for contemporary payment gateways used in your regions or the regions of your targeted audience. Yes, the selection of payment gateways should be regionally, otherwise you will lose faith, favor, and fans of your e-store quickly.

Security:

Secure payment gateway is prime concern of any shopper and that needs multiple measures to be taken at developer side, your side, and your payment gateway service provider side.

• The selection of affordable payment gateway in sense of cheaper registration and transaction fees is at your side
•  Proper integration and customizing encryption or security layers according to your bespoken needs is at your developer side
• Offering trustworthy environment and populating brand is at your payment gateway side
• Selecting appropriate payment option and feeding right data in right or say secure manner is at your shopper side

Virtual Terminal Services: 
If any shopper direct at your support services and express her desire to buy product instantly, don’t lose opportunity and use virtual terminal services offered by your merchant or payment gateway and fill web form manually to fix the deal or order. This is the best characteristic of any good payment gateway and its provider.

Fraud Prevention Tools:
There are many fraud prevention tools to save you losing money on chargeback services such as Address Verification Services (AVS), CW2 as three or four-digit security number on the back of debit or credit card, and other online detection methods to stop any unusual behavior of the shopper.

Others:
Apart from the aforementioned important characteristics, below are some name of characteristics to know and expect them to include in your payment gateway solutions developed for Bangladeshi shoppers in order to win their loyalty forever.

•  Recurring Billing
•  eCheck Processing
•  Choice of APIs
•  Affordability/cost
•  NPS integration
•  E-wallet
•  Easy money toppling 

Fortunately, Payza Bangladesh is only payment gateway that offers all required traits of the best fit for Bangladeshi online shoppers and e-commerce entrepreneurs.